Date of publication: 2017-07-08 22:31
You have given good introduction and followed a structure guided by the question. However, you would have given more depth to the essay by giving more examples from around the world.
First and foremost, you should view a prospective franchisor in the same way as any potential business partner. And certainly, that&rsquo s the way they should be viewing you.
Also, men are threatened by the competition from women in work places. Women are proving themselves in every field. They are proving equal and sometimes better than their male counterparts. This is creating a sense of competition and threat to the areas where male domination was the norm. They feel that girls are taking undue advantage of their sexuality. In some cases of this mentality of threat and competition from females has been a prime motivator in cases of
It is even more costly for a franchisor and a brand to award territories that are too large. Doing so can mean lots of geography is tied up in territories that franchisees cannot realistically service. Because the geography is also bound in franchise agreements it becomes difficult and costly to renegotiate territory borders. As a result, many potential customers and markets go untouched and the growth of the overall business stalls and becomes stagnant.
The franchise term can vary between franchises, this is usually between 5-65 years, with the option to renew made available if you are a franchisee in good standing. The period and the terms of renewal, such as the payment of a renewal fee and whether you are obliged to refurbish or update aspects of the business, will be outlined in the franchise agreement.
That&rsquo s a huge proportion of your sales and you need to make sure that not only are these customers kept happy but that the 65% continues to grow. Once you have defined your target audience, you can ensure that you&rsquo re not spending time and money on marketing activities that do not communicate the right message to the right people.
Having knowledge of the size of market you will be servicing is very important for building your business plans as well as gauging the franchise opportunity on offer. If you know the size of the market, then you can be more confident planning the potential growth of your business.
Franchisees &ldquo hit the ground running&rdquo when they open a franchised outlet as they enter the market with a recognised brand name, proven business system and products and or services which have been market tested.
This section should describe how you will supply your product or service. Your Franchisor will have set systems that you will have to adhere to.